So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and formatting it in HTML, "branding" your eBay store, making your listings look great on anybody's browser, and a whole lot more.

Get all you can out of eBay's tools
Tweak HTML for eye-popping results
Equip your own eBay photo studio
Shoot product photos designed to impress
Avoid rookie selling mistakes